Avasara Events provides truly exceptional events to Boston-area and New England organizations and individuals. From preparation to implementation, Avasara aspires to provide a tranquil planning experience for its clients – and a phenomenal experience for their guests. The white glove-level service Avasara’s corporate and personal clients expect is on display throughout the event planning process, from the first phone call to the final touches.
Taylor Singh established Avasara Events in the autumn of 2011. Since then, it has emerged as a premiere planner of corporate and private events in the Boston area and New England.
Ms. Singh’s years of experience as an office manager and executive assistant for venture capital and private equity firms in the Boston area have contributed significantly to her unparalleled abilities in organization and originality in the events space.
Along with her team, Ms. Singh brings a knowledge of Boston and New England and a sensitivity to the nature and tone of the event at hand to her clients. Both corporate and private events alike have flourished with assistance from Avasara.
Ms. Singh describes the emergence of her idea to begin Avasara Events as a logical continuation of her childhood, as well as her professional career:
“Many of my life experiences have led me towards creating this company—starting with the elaborate parties my mother and aunt Sue would throw, at which I would be called upon to help decorate, prepare meals, serve hors d’oeuvres, and cleanup – all with a smile.”
Her love of event planning and execution continued to develop during her years in high school and at university, as she “worked in food-service as a waitress, bartender and caterer for weddings.”
As a young professional in Boston’s finance scene, she began to plan events for upscale clients:
“In my twenties and early thirties, I worked as an executive assistant in venture capital and private equity, where I coordinated the firms’ annual meetings, portfolio launches, charity events and holiday parties as well as private parties for the partners and founders, including birthday parties and Harvard University reunion functions.”
Ms. Singh continued to apply her talents not only in the corporate field, but also within her personal circle of acquaintances:
“I became known as a someone who could stylishly guide my friends and family in planning their weddings, bridal showers, baby showers, 30th birthday parties, and other innumerable events. When I started Avasara in the fall of 2011, there was one common thread in my career background: I knew how to plan a dynamic event.”
The dynamic nature of Avasara can clearly be attributed to its founder’s lifelong passion for and years of experience in planning events that are memorable, tasteful, and replete with personalized touches. Whether it’s a board meeting or a bridal shower, Avasara bestows its clients with stunning events.